Reunion Class – Because some journeys matter more
Virgin Atlantic's bold new commitment to reunite the people who matter most.
The world feels more connected than ever, yet countless people remain separated from those they love most. Across borders and time zones, families are kept apart by cost, complexity, and the weight of distance. Reunion Class changes that—because some journeys aren't just trips. They're homecomings.
Discover Reunion Class
The truth: distance still keeps us apart
Families and loved ones remain divided by borders, with the rising cost of travel and climate concerns making reunions feel increasingly out of reach. The emotional and mental health toll is real—missed birthdays, absent embraces, life milestones celebrated alone.
As a challenger brand, Virgin Atlantic refuses to accept that meaningful connection should be a luxury. We believe travel should serve its highest purpose: bringing people back together.
67%
Feel guilt about travel
Of people cite cost and climate concerns as barriers to visiting loved ones
2.8M
Families separated
UK families living apart from immediate relatives across borders
73%
Miss major moments
Report missing significant life events due to distance and expense
Introducing Reunion Class
Reunion Class represents a fundamental shift in how we think about air travel. It's not another fare class or loyalty tier—it's a dedicated commitment to fund and prioritise the journeys that truly matter.
By ring-fencing seats and miles specifically for reuniting people separated by distance, cost, or circumstance, we're putting purpose at the heart of every flight. This is travel reimagined as a force for human connection.
"Virgin Atlantic is the home of the journeys that really matter."
How it works
Reunion Class makes meaningful travel accessible through a simple, transparent process designed to remove barriers and celebrate connection.
01
Apply or nominate
Share your reunion story through our simple nomination platform. Tell us about the person you need to see, the moment you've been missing, and why this journey matters. Nominations can come from you or someone who knows your story.
02
Seats and miles reserved
Virgin Atlantic ring-fences dedicated seats and Flying Club miles specifically for Reunion Class journeys. Our team reviews every story, prioritizing those with the greatest need and emotional significance.
03
Fly to reunite
We bring people back together, covering the journey that distance made impossible. With your consent, we capture and share these powerful reunion stories to inspire others and advocate for more compassionate travel.
Real journeys. Real reunions.
Behind every Reunion Class journey is a powerful human story—years of separation ending in a single embrace, missed milestones finally celebrated, and the immeasurable joy of being together again.
A mother's homecoming
After four years working as a carer in London, Maria finally embraces her children in Manila. The reunion she thought would never come.
Closing the distance
Two years, six thousand miles, countless video calls. James and Priya's long-distance relationship becomes a real-life love story.
Meeting her for the first time
Harold travels from New York to meet his granddaughter Lily, eight months after she was born. A bond that began on a screen becomes real.
The Reunion Index
Virgin Atlantic is partnering with leading researchers and sociologists to create The Reunion Index—comprehensive data mapping how often people see their closest loved ones, the life moments missed due to distance and cost, and the measurable wellbeing benefits of being together.
This isn't just insight; it's evidence. The Index provides journalists, policymakers, and partners with compelling reasons to champion more compassionate, accessible travel. It transforms Reunion Class from a campaign into a movement backed by data.
18
Months average wait
Between in-person visits with closest family members living abroad
42%
Wellbeing improvement
Reported increase in mental health scores after family reunions
89%
Say it matters most
Believe seeing loved ones is more important than any holiday
More than a campaign – a commitment
Reunion Class extends far beyond individual journeys. We're building partnerships with NGOs and organisations dedicated to supporting family connection and community cohesion across borders.
Compassionate fares
Advocating for industry-wide flexible, affordable emergency and family travel conditions that prioritize human need over profit margins.
Strategic partnerships
Collaborating with migration support services, healthcare worker organizations, and family advocacy groups to identify those most in need.
Policy advocacy
Working with policymakers to create better frameworks for compassionate travel, including emergency visa provisions and subsidized family reunion routes.
This is Virgin Atlantic using our platform and resources to make travel serve its truest purpose—not moving people between destinations, but bringing hearts back together. It's a long-term commitment to being the airline that understands what really matters.
Be part of Reunion Class
Every reunion starts with someone believing it's possible. You can help make these journeys happen.
Nominate someone
Know someone who deserves to reunite with their loved ones? Share their story through our nomination platform. Tell us why this journey matters and who it would bring together.
Donate your miles
Transform your Flying Club miles into someone else's homecoming. Every donated mile goes directly into the Reunion Pool, funding journeys that change lives.
Share your story
Have you experienced a meaningful reunion? Share your story on social media using #ReunionClass to inspire others and build a community celebrating connection over distance.
The journeys that really matter
These moments—the embrace that ends years of waiting, the tears that come from finally being together, the laughter of reconnection—these are what Reunion Class exists to create. Not transactions, but transformations. Not passengers, but people coming home.
"For the first time in three years, I held my daughter. Reunion Class didn't just give me a flight—it gave me back time I thought was lost forever."
— Chen Wei, Reunion Class recipient
Because some journeys matter more
Reunion Class is Virgin Atlantic's promise: to be the airline that understands distance isn't measured in miles, but in moments missed and embraces delayed.
We're building a future where meaningful connection isn't a luxury, where the journeys that matter most are accessible to everyone, and where travel serves its highest purpose—bringing people home.
Join us in making every journey count.
Reunion Class • A Virgin Atlantic commitment to the journeys that really matter • Learn more • Contact us • #ReunionClass